Standards for Optimist Club Public Relations
An Optimist Club should establish an active public relations program under the direction of a Chairman of Public Information. This program should concern itself with both external and internal communications and should include, as a minimum, three elements:
1. As an integral part of its internal communications, an Optimist Club should have an editor whose major task should be the publication of a club bulletin at regular intervals to total no fewer than 12 issues annually.
2. An Optimist Club should designate an individual whose responsibility is to actively seek publicity in the local media for youth activities and, as deemed appropriate, other significant club programs.
3: An Optimist Club should maintain an active liaison through its Chairman of Public Information with such other community entities as elected officials, governmental agencies, community organizations and other civic/service organizations.
--Optimist International Board of Governors
December 4, 1987
